We hereby announce that Mikasa Sangyo Co., Ltd. (Head Office: Yamaguchi City, Yamaguchi Prefecture; President and CEO: Hiroshi Karasawa) will renew its corporate identity (CI) as we mark the milestone of the 75th anniversary of our founding. As part of this, we have changed our corporate logo, established conduct guidelines, and completely renewed our corporate website.

[Background of CI renewal]

We marked the 75th anniversary of our founding on October 15, 2024. Since our founding in 1949, we have made “Health, Agriculture, and the Environment” the pillars of our business, and in order to contribute to a prosperous future for people, we have identified market needs amid changing times and continuously challenged ourselves to create new value.

Taking the milestone of our 75th anniversary as an opportunity, we have decided to renew our CI to express, more firmly and in an easier-to-understand way, our resolve to achieve further innovation and growth, and our corporate philosophy and conduct guidelines.

[Ideas incorporated into the new corporate logo design]

The new corporate logo uses as its motif the “three” (三) in “Mikasa Sangyo” (Mikasa is written 三笠 in Japanese) and the image of reconnecting and harmonizing, as one company, the experience, expertise, and technology cultivated over many years in the three divisions which are our main business segments—the Functional Chemical Division, Aisai Division, and AR Division.

The name ‘Mikasa’ is written in kanji as 三笠.

The new corporate logo will be a symbol that represents our company’s will and stance to boldly keep tackling the challenge of the future as a unified organization, while valuing the traditions we have previously built up.

[Formulation of conduct guidelines]

We have newly formulated the following slogans as conduct guidelines for implementing our company’s corporate philosophy.

These action guidelines were formulated by redefining our intention that the divisions of our company contribute to society in their respective fields and aim to create sustainable new value. While valuing the relationships of trust we have built with our customers and business partners, we will promote our business activities more sincerely and honestly than ever before.

[About our new corporate site]

In line with the renewal of our CI, we have completely renovated our corporate website. We have adopted a user-friendly design and structured it to showcase the initiatives and latest information from each division in a more easily understandable way.

Finally, we would like to express our heartfelt gratitude to everyone who has supported us from our founding until today. Going forward, we will continue to contribute to society, striving to be a company that consistently lives up to the trust and expectations of all our stakeholders.

We ask for your continuing support of Mikasa Sangyo.